---
title: Evolved Thinking Blog | Shaun Seixas
description: Shaun Seixas (Ph.D. cognitive neuroscience, Swinburne University of Technology) is an Associate Director at The Evolved Group. Drawing from his experience in functional brain imaging methodologies and quantitative research, he works closely with clients on a wide range of research programs designed to better understand their customers, using Evolved innovative technology platform.
---

# What's new and exciting in insights?

[Strategic Market Research](https://evolvedthinking.com/blog/tag/strategic-market-research) [Customer Experience & VOC](https://evolvedthinking.com/blog/tag/customer-experience-voc) [Communities](https://evolvedthinking.com/blog/tag/communities) [Data Science & Analytics](https://evolvedthinking.com/blog/tag/data-science-analytics) [Employee Experience](https://evolvedthinking.com/blog/tag/employee-experience) [General](https://evolvedthinking.com/blog/tag/general) [Conversational AI](https://evolvedthinking.com/blog/tag/conversational-ai) [Category Insights](https://evolvedthinking.com/blog/tag/category-insights) [Brand Research & Insights](https://evolvedthinking.com/blog/tag/brand-research-insights)

[![](https://evolvedthinking.com/hubfs/Untitled%20(850%20x%20527%20px).png) ](https://evolvedthinking.com/blog/emotions-in-advertising)

[Strategic Market Research](https://evolvedthinking.com/blog/tag/strategic-market-research)

### [The Power of Emotions in Advertising: The Ad that Changed How I Saw McDonald's](https://evolvedthinking.com/blog/emotions-in-advertising)

[![Picture of Shaun Seixas](https://evolvedthinking.com/hubfs/Shaun%20Siaxas.jfif)

 Shaun Seixas

 February 27, 2024 

](https://evolvedthinking.com/blog/author/shaun-seixas)