---
title: Weighting in Market Research - Evolved Thinking
description: Weighting is an important – but often misunderstood – technique used to ensure research data is representative of a total population.
---

[Evolved Thinking Blog ](https://evolvedthinking.com/blog)

# [Weighting in Market Research - Evolved Thinking](https://evolvedthinking.com/blog/weighting-in-market-research)

 Written by [Nick Jenkins](https://evolvedthinking.com/blog/author/nick-jenkins) | August 28, 2018

Weighting is an important – but often misunderstood – technique used to ensure research data is representative of a total population. The Evolved Analytics team has developed this vlog to explain the basics of weighting.

 

### Find out more

To learn more about our analytics capabilities, visit our [Data Science & Analytics](https://evolvedthinking.com/data-science-and-analytics) page.

[View full post](https://evolvedthinking.com/blog/weighting-in-market-research)

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