The CX Principles that can guarantee a successful program - Part 1 - Evolved Thinking

There has been increasing focus on customer experience as a critical element of corporate success. Customer Experience as a discrete aspect of corporate capability, now sits alongside other corporate strategy domains such as operations, finance, marketing and Human Resources.

At Evolved Thinking, we like to think about Customer Experience is the glue that binds all these areas together when it matters for customers. It is the delivery of ‘brand promise’.

When we build a corporate CX Program, we start with our CX Principles. These principles have been developed from 8 years of work with clients across financial services, telecommunications, retail, education and media. They provide for us a clear set of goals and supporting values. If we build a program that lives these values and delivers on these goals, we are absolutely certain the program will be successful and drive positive outcomes for our client and for its customers.

Critically, these principles are aligned around stakeholders – internal and external. We structured them in this way because customer experience is about connecting, engaging and motivating people around shared benefits.

Over the rest of the year, I will be talking about these principles, bring them to life with case studies and discussing how to ensure each can be achieved.