Evolved Analytics and AI
Imagine working with data engineers who can make sense of your data and communicate what it means
Modern enterprises build their customer experience analytics through an array of technologies that capture, automate, process, distill data, find signals, and surface real-time insights that drive actions. Customer feedback is one input, a vital one, but only one.
No matter where you are on the journey from creating a data lake, building a CDP, or developing marketing automation, we can help make direct customer feedback a critical feed into your data stack. Our team can also take on defined analytics projects that address specific business needs.
We work seamlessly across an array of analytics technologies and platforms - Salesforce, Adobe, GMA, Google Analytics 360, Microsoft Dynamics, Marketo, Snowflake, PowerBI and Tableau, to name just a few. Whatever your stack, we can integrate human feedback at scale with high levels of curation and data pre-processing.
Go beyond the obvious
A particular expertise of Evolved Data Science is text analytics applied to human data. This can be standard open-ended surveys, Conversational AI, transcripts, or ambient sources such as contact centre transcripts, complaints data, or social data. Our team has the tools to consolidate these varied types of data, find the insights and visualise the data in ways anyone can understand.
ForecastingWe can model your data to predict your performance glide path with applications for target setting, isolating cause and effect, and business planning.
Understand drivers of performanceUnderstand drivers of the key performance indicators including satisfaction and loyalty. Provide data-driven direction on specific actions to improve KPIs tactically (e.g. weekly reporting) and strategically (e.g. regular strategic reviews across all elements of the customer relationship).
Link actions to customer impactDescribe, define, quantify and track actions against identified improvement opportunities. Provide a system to track how actions drive improvements and roll up to commercial benefits.
Protect customer relationshipsAutomatically identify and action at-risk relationships that need an escalated response from management and/or sales teams.
Market segmentationModern segmentation methods are light years ahead of what traditional research companies offer. We can help you develop segments that actually make sense and allow product packaging and pricing tiering strategies.
Choice modelling & experimental designOptimise your product offer and rationalise your portfolio with applied choice modelling, conjoint and max-diff scaling methods.