Between Code and Culture: The New Face of Branding

As technology continues to reshape how we learn, communicate, and understand people, the research landscape is shifting fast. Speed and access to data are no longer enough. What truly matters now is how we interpret meaning - and how human that interpretation feels.

Relying on yesterday’s listening methods risk falling behind - not because they lack tech, but because they’re slow, and lack relevance. The challenge isn’t just collecting information but translating it into authentic human insight that brands can use to drive real business outcomes.

That’s why we’ve gone through a brand refresh

Not just a fresh look- but a renewed commitment to showing up in the world as a company that listens more deeply, thinks more creatively, and leads with empathy. It’s a strategic evolution to reflect how modern research happens: fast, rich in meaning, and grounded in human experience.

Empowering Ingenuity: The Evolved Thinking Way

In a world where change is relentless and connection with people is ever more challenging, how can brands stand out and compete? We believe the answer lies in empowering ingenuity – at the nexus between insights, technology, and authentic human experience.

Every brand wants to deliver meaningful, memorable experiences - not AI slop or fakery that consumers are getting very good at spotting. People expect brands to know them, really (really) understand them, not just as a number, but as an individual.

Right back to 2010 when we were founded, our researchers have helped brands in Australia and globally listen to people and turn their thoughts and feelings into insights that drive opportunities.

What’s new: playbooks that deliver impact

At the core of Evolved Thinking is a simple idea: every problem is an opportunity in disguise. We’ve codified the frameworks that consistently drive results into practical, proven Playbooks - built to help you enhance experiences, launch products, explore markets, and optimise every touchpoint.

• Ideation & Product Development: Discover, test, and refine ideas.
• Brand & Market Impact: Uncover what truly drives hearts and minds.
• Customer Experience & VOC: Link what your customers think, feel, say, and do.
• Customer Communities: Foster lasting engagement.
• Strategic Advisory & Program Design: Solve complex problems with tailored, analytics-driven research.

Our philosophy: where ingenuity meets impact

Across these frameworks we use people and technology to go beyond formulaic answers to find the breakthrough moments that amplify your research ROI. We call this the ‘third way’. Don’t stop at the first idea, it’s too obvious. Instead, power on to the second option (also likely very obvious), then the third or beyond. This is where true value lies - it’s the place where people are creative, thoughtful and incisive. Just as importantly, we always apply real human stories to humanise the data in a way that cuts through, gets attention and motivates positive change. Oh, and we always consider the broader context of your project – our knowledge of your company, category and competitors. Context is everything!

These are not just words, it is how we work on every project.

We’re excited for this next chapter in our business – thanks for coming along for the ride!